Studio dentistico Airoldi
According to our open methodology, this clinic scored 39.4/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #24 of 24 ranked clinics · Last checked: 8 September 2026
39.4/100
Positions by Rating Profile
- Overall Transparency & Trust#2439.4/100
- Best for Expats#2334.8/100
- Best for Dental Implants#2432/100
- Best for Emergency Dental Care#2132.8/100
- Best Price Transparency#2428/100
- Best English-speaking Clinicsnot ranked
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No sedation or general-anaesthesia statement was found on the pages read; not asserted either way.
Summary
Family practice in the centre of Lugano, founded in 1998, pairing Dr Giulio Airoldi (general and implant dentistry) with Dr Caroline Airoldi Maeder, a federally titled orthodontics specialist. Both practise at Via Pioda 8 according to the federal MedReg register. The site is Italian-only and publishes no prices, but carries a treatment page per discipline and its own photo gallery.
Strengths
- Information Transparency: 18 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
- Reputation & Reviews: 3.5 of 13 verifiable points (missing: google review volume; review recency; tripAdvisor presence)
- Communication & Service: 2.5 of 6 verifiable points (missing: whatsApp / LINE available; convenient opening hours)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
18 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website Read live 2026-09-07: HTTP 200 with real practice content (practice description, two practitioner sections, treatment pages, gallery, urgent-request page, contacts), not a placeholder. [s1] | 4/4 |
| ✓ | Dentist names listed The practice's own site is organised around its two named dentists, each with a dedicated section: Dr Giulio Airoldi and Dr Caroline Airoldi Maeder. [s1] [s2] | 3/3 |
| ✓ | Dentist specializations listed The contact page states "Dr. GIULIO AIROLDI, Medico dentista SSO, CFP Implantologia Orale SSO" and the site publishes a dedicated page for his postgraduate certificate in implantology; Dr Caroline Airoldi Maeder has her own "Specialista in Ortodonzia" page. [s1] [s2] | 2/2 |
| ✓ | Real clinic photos The practice publishes a dedicated photo gallery of the practice ("Galleria Foto") on its own domain. [s1] | 2/2 |
| ✓ | Service list published The practice publishes a concrete treatment list with a page per item: oral implantology, fixed prosthetics (crowns, bridges, veneers, inlays), whitening, periodontology, conservative dentistry, aesthetic dentistry, sleep apnoea, aligner/Invisalign orthodontics and fixed/removable orthodontics. [s1] | 3/3 |
| ✓ | Clear contact details The contact page publishes a separate line for each dentist (Dr Giulio +41 91 921 40 41, Dr Caroline +41 91 921 40 24) and the street address; the first number matches the Google place record. [s2] | 2/2 |
| ✗ | English website version The site is published in Italian only: there is no language switcher and no alternate-language tree anywhere in the navigation of the home or contact pages. [s1] [s2] | 0/2 |
| ✓ | Address and map published "Via G. B. Pioda 8" is published on the contact page with a directions note; the address matches the Google place record and the practice address MedReg holds for both dentists. [s2] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published The home, treatments and contact pages were read; the site publishes no price, range or tariff page anywhere in its navigation. [s1] [s2] | 0/3 |
| ✗ | Cleaning price listed No hygiene price is published on the practice's own pages. [s1] | 0/2 |
| ✗ | Filling price listed The conservative-dentistry page carries no price. [s1] | 0/2 |
| ✗ | Crown price listed The fixed-prosthetics page (crowns, bridges, veneers, inlays) carries no price. [s1] | 0/2 |
| ✗ | Implant price listed The oral-implantology page carries no price. [s1] | 0/2 |
| ✗ | Consultation price listed No consultation fee is published on the practice's own pages. [s2] | 0/2 |
| ✗ | X-ray / imaging price listed No radiography price is published on the practice's own pages. [s1] | 0/2 |
Reputation & Reviews
3.5 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) Re-read live on the place page in a browser on 2026-09-08 and unchanged at 5.0 — and the base behind it is three reviews. The listing is filed under the principal's personal name, dr. med. dent. Airoldi Giulio, but carries the practice's own address at Via G. B. Pioda 8, its telephone and airoldi-dentisti.ch, so it is this practice. [gmp1] [gmpb] | 3/6 |
| ✗ | Google review volume Headline count read on the place page in a browser on 2026-09-08, which is what a flat 5.0 needed before it could be read at all. The histogram sums to the same figure and is entirely five-star: 3/0/0/0/0. Only one of the three carries any text; the other two are bare star ratings. [gmpb] | 0/3 |
| ✗ | Review recency Newest Google review is dated 2025-05-08 (listing read 2026-09-29). [studio-dentistico-airoldi-lugano-gbp-2026-09-29] | 0/3 |
| ? | Clinic responds to reviews Only 2 reviews dated within the last 24 months were read, none with an owner reply; fewer than ten, so whether the owner answers reviews stays open. [studio-dentistico-airoldi-lugano-deepen] | 0/2 |
| ? | No recurring complaints The listing has only 3 Google reviews (1★ 0 / 2★ 0 / 3★ 0 / 4★ 0 / 5★ 3), too few to show a repeated complaint. [studio-dentistico-airoldi-lugano-deepen] | 0/2 |
| ? | No suspicious review patterns The listing has only 3 reviews, all read (dated 2024-07-11 to 2025-05-08); fewer than ten, so a pattern cannot be judged. [studio-dentistico-airoldi-lugano-deepen] | 0/2 |
| ? | Active Facebook presence Not established: the practice's website links no Facebook page; the "Studio dentistico Airoldi" page found belongs to a practice in Merate, Italy (checked 2026-10-02). | 0/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found via its search for "Studio dentistico Airoldi Lugano" and "Airoldi Dental"; the clinic's site does not link to TripAdvisor (checked 2026-10-05). [studio-dentistico-airoldi-lugano-tripadvisor] [studio-dentistico-airoldi-lugano-tripadvisor-2] | 0/0.5 |
| ✓ | Other review platforms local.ch, the Swiss directory with its own user ratings, has entries for both of the practice's dentists at its address: 10 ratings (5.0) and 5 ratings (4.8) (checked 2026-10-02). [studio-dentistico-airoldi-lugano-platforms] [studio-dentistico-airoldi-lugano-platforms-2] | 0.5/0.5 |
Medical Infrastructure
5.5 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray No radiography equipment statement was found on the pages read; not asserted either way. | 0/2 |
| ? | CBCT (3D imaging) No cone-beam/3D imaging statement was found on the pages read; not asserted either way. | 0/2 |
| ✓ | Implantology Dedicated oral-implantology treatment page, plus a page devoted to the principal's postgraduate certificate in implantology. [s1] | 2/2 |
| ✓ | Orthodontics A whole section run by the practice's orthodontics specialist, with separate pages for aligner/Invisalign treatment and for fixed and removable appliances. [s1] | 2/2 |
| ? | Oral surgery The published treatment tree covers implantology, prosthetics, periodontology, conservative and aesthetic dentistry; no separate oral-surgery service is stated either way. | 0/2 |
| ? | Pediatric dentistry No children's service is stated on the pages read; not asserted either way. | 0/1.5 |
| ✓ | Emergency care The practice publishes a dedicated "Urgenze | Richieste" page and an "URGENZE >>>" call-out on its home page; the Google place record carries the "Emergency dental service" category. [s1] | 1.5/1.5 |
| ? | Works with international patients The contact page was rendered in a browser on 2026-09-08 and it corrects the premise this row was queued on: the site is not Italian-only — its header carries an EN / FR / DE / IT switcher, so the practice publishes itself in four languages. What it does not publish anywhere on that page is a statement of which languages are spoken in the practice or any international-patient provision. The field therefore stays null rather than becoming a checked negative, on the same footing as the other cards in this country whose sites are multilingual but silent about spoken languages. | 0/2 |
Communication & Service
2.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✗ | WhatsApp / LINE available No WhatsApp or messenger link appears in the delivered HTML of the home or contact pages; contact is by two telephone lines and a request form. [s1] [s2] | 0/2 |
| ? | Response speed No response-time data available in this pass. | 0/1.5 |
| ? | English spoken The practice publishes in Italian only and states no spoken languages; not asserted either way. | 0/2.5 |
| ✓ | Pre-visit consultation possible The practice publishes a combined "Urgenze | Richieste" request page through which an enquiry can be submitted before attending. [s1] | 1.5/1.5 |
| ✓ | Clear service explanations Each treatment has its own page describing the procedure in plain language, plus an editorial section on treatments. [s1] | 1/1 |
| ✗ | Convenient opening hours Hours published on the practice's own Google Business record run 8 AM–5 PM, with no evening or weekend opening. [gmp1] | 0/1.5 |
AI & Search Visibility
6 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Switzerland", "English speaking dentist Switzerland", "dental implants Switzerland", "emergency dentist Switzerland", "Switzerland dental clinic for expats".
| ✗ | Mentioned for: best dentist Switzerland Web search results for "best dentist Lugano" collected centrally on 2026-09-07. The practice does not appear in the returned list. [bsq1] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Switzerland Web search results for "English speaking dentist Lugano" collected centrally on 2026-09-07. The returned list is on-target for Lugano; the practice does not appear, which is consistent with its Italian-only site. [bsq2] | 0/1 |
| ✓ | Mentioned for: dental implants Switzerland Web search results for "dental implants Lugano" collected centrally on 2026-09-07. The practice's own oral-implantology page is returned at rank 5. [bsq3] | 1/1 |
| ✗ | Mentioned for: emergency dentist Switzerland Web search results for "emergency dentist Lugano" collected centrally on 2026-09-07. The practice does not appear in the returned list. [bsq4] | 0/1 |
| ? | Mentioned for: Switzerland dental clinic for expats Query not run in the AI-visibility pass: the query budget ran the expats query only for the first research city of each country, which for Switzerland was Zurich. | 0/1 |
| ✓ | Structured data on website One schema.org JSON-LD block per page carrying Organization, WebSite, WebPage, BreadcrumbList and ImageObject types. [s1] | 1.5/1.5 |
| ✓ | Google indexing quality A name search returns the practice's own domain at ranks 1, 2, 3 and 4 and at ten further positions of twenty, covering the practice, both practitioners and each treatment page (web search 2026-09-07). [giq1] | 2/2 |
| ✓ | Dedicated service pages Individual pages exist for implantology, fixed prosthetics, whitening, periodontology, conservative dentistry, aesthetic dentistry, sleep apnoea and two orthodontic modalities. [s1] | 1.5/1.5 |
Ranking leaders in AI answers
The queries above are this index's own check. The three leading clinics have also been measured in full: how often ChatGPT and Gemini name them when a patient asks them to recommend a dentist.
- #1ZurichDental Bahnhofplatz17.8 of 100View report → report in German
- #2CHD Clinique d'Hygiène Dentaire Genève Cornavin46.3 of 100View report → report in German
- #3Clinique Dentaire de Chantepoulet29.2 of 100View report → report in German
Measured by Ansmeter, 7 October 2026. Ansmeter is an affiliated service. Its figure is not part of this rating and does not affect positions — scores change only when public data changes.
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & MedReg records
| Dentist | Specialization | MedReg No. | Notes |
|---|---|---|---|
| Dr Giulio Airoldi [reg1] | Medico dentista SSO; postgraduate certificate in oral implantology (CFP Implantologia Orale SSO); founder of the practice in 1998 | MedReg 27214, GLN 7601000443465 | Cantonal authorisation to practise under own responsibility: granted and active, no restrictions. |
| Dr Caroline Airoldi Maeder [reg1] | Specialist in orthodontics | MedReg 11890 | Cantonal authorisation to practise under own responsibility: granted and active, no restrictions. |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: No recurring complaints
- Reputation & Reviews: No suspicious review patterns
- Reputation & Reviews: Active Facebook presence
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Oral surgery
- Medical Infrastructure: Pediatric dentistry
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- Communication & Service: English spoken
- AI & Search Visibility: Mentioned for: Switzerland dental clinic for expats
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.airoldi-dentisti.ch/ |
|---|---|
| Phone | +41 91 921 40 41 |
| Google Maps | Map listing |
| Address | Via G. B. Pioda 8, 6900 Lugano, Switzerland |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.airoldi-dentisti.ch/ | Practice website (Italian, the only language published): live body content, treatment tree, practitioner sections, photo gallery, urgent-request page, structured data | 2026-09-07 |
| s2 | https://www.airoldi-dentisti.ch/contatti-link-studio-airoldi | Street address, one telephone line per dentist and the principal's stated qualifications | 2026-09-07 |
| gmp1 | https://www.google.com/maps/place/dr.+med.+dent.+Airoldi+Giulio,+Vi… | Live Google Maps place record: rating, address, phone, website, categories, opening hours and pin coordinates | 2026-09-07 |
| reg1 | https://www.healthreg-public.admin.ch/medreg/search | MedReg, the federal statutory register of the medical professions (FOPH): both dentists with GLN, diploma, federal title and the Ticino authorisation to practise at this address | 2026-09-07 |
| reg2 | https://www.healthreg-public.admin.ch/betreg/search | BetReg, the federal facility module: queried for the city of Lugano, 44 entities returned and none of them a dental practice (coverage follows narcotics authorisations, so absence is not evidence) | 2026-09-07 |
| bsq1 | search:best dentist Lugano | Canonical visibility query, web search, AI-visibility pass | 2026-09-07 |
| bsq2 | search:English speaking dentist Lugano | Canonical visibility query, web search, AI-visibility pass | 2026-09-07 |
| bsq3 | search:dental implants Lugano | Canonical visibility query, web search, AI-visibility pass | 2026-09-07 |
| bsq4 | search:emergency dentist Lugano | Canonical visibility query, web search, AI-visibility pass | 2026-09-07 |
| giq1 | search:"Studio dentistico Airoldi" Lugano | Name search used to judge indexing quality of the practice's own pages | 2026-09-07 |
| b1 | https://www.airoldi-dentisti.ch/contatti-link-studio-airoldi | The practice's contact page rendered in a browser: both principals with their SSO titles and specialities, the address at Via G. B. Pioda 8, two direct telephone lines, per-dentist consulting hours, and the site's own EN / FR / DE / IT language switcher | 2026-09-08 |
| gmpb | https://www.google.com/maps/place/x/@46.006787,8.9540866,17z/data=!… | Live Google Maps place page opened in a browser on 2026-09-08: the listing filed under the principal's personal name carries the practice's own address at Via G. B. Pioda 8, its telephone and its website; headline rating, the complete three-review base with its histogram, dates and owner-reply state, and the full published week of opening hours | 2026-09-08 |
| studio-dentistico-airoldi-lugano-gbp-2026-09-29 | https://www.google.com/maps?cid=5818318734468103786&hl=en | Google listing read on 2026-09-29: rating 5 from 3 reviews; star histogram 1★ 0 / 2★ 0 / 3★ 0 / 4★ 0 / 5★ 3; newest review dated 2025-05-08. | 2026-09-29 |
| studio-dentistico-airoldi-lugano-platforms | https://www.local.ch/de/d/lugano/6900/zahnarzt/studio-dentistico-dr… | local.ch entry "Studio dentistico dr. med. Airoldi Giulio", Via Giovan Battista Pioda 8, 6900 Lugano (the card's address): 5.0 of 5 from 10 user ratings, with local.ch's own "Bewertung schreiben" (write a review) control; read 2026-10-02 | 2026-10-02 |
| studio-dentistico-airoldi-lugano-platforms-2 | https://www.local.ch/de/d/lugano/6900/kieferorthopaedie/airoldi-mae… | local.ch entry "Airoldi-Mäder Caroline", Via Giovan Battista Pioda 8, 6900 Lugano (the card's address): 4.8 of 5 from 5 user ratings, with local.ch's own "Bewertung schreiben" (write a review) control; read 2026-10-02 | 2026-10-02 |
| studio-dentistico-airoldi-lugano-deepen | https://www.google.com/maps?cid=5818318734468103786&hl=en | Google listing "dr. med. dent. Airoldi Giulio" (Dentist; Via G.B. Pioda 8, 6900 Lugano, Switzerland), read 2026-10-05 in 2 review orders (lowest-rated first, newest first): 5.0 from 3 reviews (1★ 0 / 2★ 0 / 3★ 0 / 4★ 0 / 5★ 3); 3 distinct reviews read, dated 2024-07-11 to 2025-05-08, 0 with an owner reply. | 2026-10-05 |
| studio-dentistico-airoldi-lugano-tripadvisor | https://www.tripadvisor.com/TypeAheadJson?action=API&details=true&q… | TripAdvisor's own search, read 2026-10-05: 11 suggestions for "Studio dentistico Airoldi Lugano" (1 place, 4 attractions, 6 hotels), none of them a dental practice in or near Lugano; 12 suggestions for "Airoldi Dental" (8 attractions, 4 hotels), none of them a dental practice in or near Lugano; no listing for this clinic | 2026-10-05 |
| studio-dentistico-airoldi-lugano-tripadvisor-2 | https://www.airoldi-dentisti.ch/ | Clinic's website, home page read 2026-10-05: no link to a TripAdvisor page | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | TripAdvisor presence checked on 2026-10-05: no listing found for this clinic. |
| 2026-10-02 | Presence on review platforms checked on 2026-10-02: a local.ch entry with user ratings found. |
| 2026-09-29 | Corrected 2026-09-29: no recurring complaints and no suspicious review patterns now unverified: 3 Google reviews are too few to show a pattern; clinic responds to reviews now unverified: with 3 Google reviews a missing owner reply shows nothing yet; active Facebook presence now unverified: no Facebook search is on record, so the absence of a page is not established; review recency older than a year (newest review dated 2025-05-08). |
| 2026-09-08 | Checked by hand in a browser: the listing filed under the principal's personal name confirmed as this practice at Via G. B. Pioda 8 from its address, telephone and website; the flat 5.0 shown to rest on a complete base of three reviews, with recency, owner-reply state, complaint and manipulation readings recorded on that complete distribution. |
| 2026-09-07 | Adversarial verification: both MedReg records re-read live and confirmed, including Caroline Airoldi-Mäder's genuinely federal orthodontics title of 2002-07-03; the search-query pseudo-source was removed from onFacebook; the doktor.ch source was re-read and removed because the page is a JavaScript search shell whose delivered body names neither this practice nor its address or telephone; the Google place re-read live and the 5.0 rating confirmed. |
| 2026-09-07 | Initial data collection (automated): practice website read in Italian including the treatment tree and contact page, and confirmed to publish no other language; Google Maps place record read live for rating, categories, hours and coordinates; both named dentists verified in the federal MedReg register at this street address, the principal's full record pulled and the orthodontist's federal title confirmed; the SSO credential the practice publishes recorded as an association membership and not as a licence; BetReg queried for the whole city of Lugano and found to hold no dental practice; canonical visibility queries taken from the central AI-visibility pass. Review count, recency, owner replies, complaint reading and manipulation reading left null and queued for a manual browser check — the 5.0 average needs its base before it can be read. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.