Fraschina Dental Clinic
According to our open methodology, this clinic scored 55.6/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #20 of 24 ranked clinics · Last checked: 8 September 2026
55.6/100
Positions by Rating Profile
- Overall Transparency & Trust#2055.6/100
- Best for Expats#2050.3/100
- Best for Dental Implants#2047.5/100
- Best for Emergency Dental Care#1950.3/100
- Best Price Transparency#2039/100
- Best English-speaking Clinics#2054.5/100
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ✗ General anaesthesia / deep sedation (sleep dentistry) — No general anaesthesia or deep sedation documented The practice's dedicated page describes its "conscious sedation" as a nitrous-oxide and oxygen mixture given through a nasal mask; the patient stays awake, so it is not the general anaesthesia or asleep-and-unaware sedation this criterion asks for. [s4]
Summary
Single-practitioner dental practice on Via San Gottardo in Lugano, run by Dr Fiorenzo Fraschina, whose Ticino authorisation MedReg records at this exact address and whose Swiss federal diploma dates from 1989. The practice publishes a page per treatment in Italian and English, including conscious sedation and clinical-trial participation, but no prices.
Strengths
- Information Transparency: 20 of 20 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website Read live 2026-09-07: HTTP 200 with real practice content (treatment tree, practitioner CV, clinical trials, contact), not a placeholder. [s1] | 4/4 |
| ✓ | Dentist names listed The practice's own "Who we are" page names and profiles Dr Fiorenzo Fraschina with a dated professional history from 1984 onward. [s2] | 3/3 |
| ✓ | Dentist specializations listed The practice publishes the principal's qualifications and fields: Faculty of Dental Medicine in Geneva 1984–1989, Federal Diploma of Medical Dentistry 1989, assistantships in Geneva, and a stated focus on cosmetic and surgical dentistry. [s2] | 2/2 |
| ✓ | Real clinic photos The site serves photographs hosted on its own domain and named for this practitioner and its own procedures (FiorenzoFeliceFraschina-023, -025, CHIRURGIA-ORALE-1, treatment images), i.e. genuine practice photography rather than only stock. [s1] | 2/2 |
| ✓ | Service list published The practice publishes a concrete treatment list with a page per item: aesthetic dentistry, restorative dentistry, aligners, endodontics, removable and fixed prostheses, oral surgery, implantology, bruxism, snoring and sleep apnoea, periodontology, conscious sedation, digital smile design and emergency service. [s1] | 3/3 |
| ✓ | Clear contact details The contact page publishes the address and telephone; the number matches the Google place record and the practice telephone MedReg holds. [s3] [m1] [m2] | 2/2 |
| ✓ | English website version Complete EN/IT site; the English tree at /en-gb carries the same treatment, profile and contact pages. [s1] | 2/2 |
| ✓ | Address and map published The address is published in the practice's own schema.org PostalAddress and GeoCoordinates markup and on the contact page; it matches the Google place record and the register entry. [s1] [s3] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published The profile, sedation and contact pages were read in full and carry no price; the site has no tariff page in its navigation. [s2] [s3] | 0/3 |
| ✗ | Cleaning price listed No hygiene price is published on the practice's own pages. [s1] | 0/2 |
| ✗ | Filling price listed The restorative-dentistry page carries no price. [s1] | 0/2 |
| ✗ | Crown price listed The fixed-prostheses page carries no price. [s1] | 0/2 |
| ✗ | Implant price listed The implantology page carries no price. [s1] | 0/2 |
| ✗ | Consultation price listed No consultation fee is published on the practice's own pages. [s3] | 0/2 |
| ✗ | X-ray / imaging price listed No radiography price is published on the practice's own pages. [s1] | 0/2 |
Reputation & Reviews
14 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ◐ | Google rating (Bayesian-adjusted) Re-read live on the place page in a browser on 2026-09-08 and unchanged at 4.8. The star histogram's weighted mean, 4.750, reproduces the published figure. [gmp1] [gmpb] | 4/6 |
| ◐ | Google review volume Headline count read on the place page in a browser on 2026-09-08. The histogram sums to the same figure: 30 five-star, 0 four-star, 0 three-star, 0 two-star and 2 one-star = 32. [gmpb] | 1/3 |
| ◐ | Review recency Newest Google review is dated 2026-05-10 (listing read 2026-09-29). [fraschina-dental-clinic-lugano-gbp-2026-09-29] | 1.5/3 |
| ✓ | Clinic responds to reviews Browser 2026-09-08, 8 visible reviews, sort "Most relevant": the owner has replied to four of the eight. [gmpb] | 2/2 |
| ✓ | No recurring complaints Browser 2026-09-08, 8 visible reviews, sort "Most relevant": no review below five stars surfaced and no repeated theme is readable. One-star and two-star ratings together are 2 of 32, or 6.3 per cent of the base. [gmpb] | 2/2 |
| ✓ | No suspicious review patterns Browser 2026-09-08: histogram 30/0/0/0/2 with a mean of 4.750 against a published 4.8; two one-star ratings stand on the listing, dates run across six years with no burst and the accounts describe different emergencies. No manipulation signature. [gmpb] | 2/2 |
| ✓ | Active Facebook presence The practice links its own Facebook page facebook.com/dentista.fraschina and Instagram account from its site. [s1] | 1/1 |
| ✗ | TripAdvisor presence No TripAdvisor listing found via its search for "Fraschina Dental Clinic Lugano" and "Fraschina Dental"; the clinic's site does not link to TripAdvisor (checked 2026-10-05). [fraschina-dental-clinic-lugano-tripadvisor] [fraschina-dental-clinic-lugano-tripadvisor-2] | 0/0.5 |
| ✓ | Other review platforms local.ch, the Swiss directory with its own user ratings, has the practice's entry at its address: 4.9 of 5 from 16 ratings, 6 with written reviews (checked 2026-10-02). [fraschina-dental-clinic-lugano-platforms] | 0.5/0.5 |
Medical Infrastructure
7.5 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray No radiography equipment statement was found on the pages read; not asserted either way. | 0/2 |
| ? | CBCT (3D imaging) No cone-beam/3D imaging statement was found on the pages read; not asserted either way. | 0/2 |
| ✓ | Implantology Dedicated implantology treatment page published by the practice. [s1] | 2/2 |
| ✓ | Orthodontics Dedicated aligners treatment page published by the practice. [s1] | 2/2 |
| ✓ | Oral surgery Dedicated oral-surgery treatment page; the Google place record also carries the "Oral surgeon" category. [s1] | 2/2 |
| ? | Pediatric dentistry The sedation page mentions children in passing, but no children's dental service is published; not asserted either way. | 0/1.5 |
| ✓ | Emergency care Dedicated "Emergency service" treatment page; the Google place record carries the "Emergency dental service" category. [s1] | 1.5/1.5 |
| ? | Works with international patients The English "Who we are" page was rendered and scrolled in a browser on 2026-09-08: the clinic describes itself and its treatments in English but states no languages spoken in the practice and makes no international-patient offer. The question the open question asked is answered — the clinic states nothing beyond offering a translated site — and the field stays null while the methodology-level bar for this criterion is open. | 0/2 |
Communication & Service
3.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✗ | WhatsApp / LINE available No WhatsApp or messenger link appears in the delivered HTML of the home or contact pages; contact is by telephone and a form. [s1] [s3] | 0/2 |
| ? | Response speed No response-time data available in this pass. | 0/1.5 |
| ✓ | English spoken The practice runs a complete English version of its own site. [s1] | 2.5/2.5 |
| ? | Pre-visit consultation possible The practice publishes a contact page but no consultation-request or estimate route; not asserted either way. | 0/1.5 |
| ✓ | Clear service explanations Each treatment has its own page explaining what it involves in plain language, including a patient-facing page on dental anxiety and sedation. [s1] [s4] | 1/1 |
| ✗ | Convenient opening hours The full published week was read on the practice's own Google Business record in a browser on 2026-09-08, both halves of every split day: Monday 07:30-12:00 and 13:45-17:45, Tuesday 07:30-12:00 and 13:45-16:45, Wednesday 07:30-12:00 and 13:45-17:45, Thursday and Friday 07:30-15:00, closed Saturday and Sunday. No evening or weekend surgery. [gmpb] | 0/1.5 |
AI & Search Visibility
5 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Switzerland", "English speaking dentist Switzerland", "dental implants Switzerland", "emergency dentist Switzerland", "Switzerland dental clinic for expats".
| ✗ | Mentioned for: best dentist Switzerland Web search results for "best dentist Lugano" collected centrally on 2026-09-07. The practice does not appear in the returned list. [bsq1] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Switzerland Web search results for "English speaking dentist Lugano" collected centrally on 2026-09-07. The returned list is on-target for Lugano; the practice does not appear. [bsq2] | 0/1 |
| ✓ | Mentioned for: dental implants Switzerland Web search results for "dental implants Lugano" collected centrally on 2026-09-07. The practice's own implantology page is returned at rank 6. [bsq3] | 1/1 |
| ✗ | Mentioned for: emergency dentist Switzerland Web search results for "emergency dentist Lugano" collected centrally on 2026-09-07. The practice does not appear in the returned list. [bsq4] | 0/1 |
| ? | Mentioned for: Switzerland dental clinic for expats Query not run in the AI-visibility pass: the query budget ran the expats query only for the first research city of each country, which for Switzerland was Zurich. | 0/1 |
| ✓ | Structured data on website The home page carries a schema.org JSON-LD block with Dentist, PostalAddress, GeoCoordinates, Place and OpeningHoursSpecification types; the inner treatment pages carry none. [s1] | 1.5/1.5 |
| ◐ | Google indexing quality A name search returns the practice's own home page at rank 1 but no other page of its own domain in the twenty results; the remaining positions are its Facebook, Instagram and LinkedIn accounts and third-party directories, so the treatment pages themselves do not surface (web search 2026-09-07). [giq1] | 1/2 |
| ✓ | Dedicated service pages Fourteen individual treatment pages exist rather than one generic list. [s1] | 1.5/1.5 |
Ranking leaders in AI answers
The queries above are this index's own check. The three leading clinics have also been measured in full: how often ChatGPT and Gemini name them when a patient asks them to recommend a dentist.
- #1ZurichDental Bahnhofplatz17.8 of 100View report → report in German
- #2CHD Clinique d'Hygiène Dentaire Genève Cornavin46.3 of 100View report → report in German
- #3Clinique Dentaire de Chantepoulet29.2 of 100View report → report in German
Measured by Ansmeter, 7 October 2026. Ansmeter is an affiliated service. Its figure is not part of this rating and does not affect positions — scores change only when public data changes.
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & MedReg records
| Dentist | Specialization | MedReg No. | Notes |
|---|---|---|---|
| Dr Fiorenzo Fraschina [reg1] | Medical dentist; cosmetic and surgical dentistry | MedReg 18837, GLN 7601000330659 | Cantonal authorisation to practise under own responsibility: granted and active, no restrictions. |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Pediatric dentistry
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
- Communication & Service: Pre-visit consultation possible
- AI & Search Visibility: Mentioned for: Switzerland dental clinic for expats
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.fraschinadentalclinic.com/en-gb |
|---|---|
| Phone | +41 91 921 01 71 |
| https://www.facebook.com/dentista.fraschina/ | |
| Google Maps | Map listing |
| Address | Via San Gottardo 10, 6900 Lugano, Switzerland |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.fraschinadentalclinic.com/en-gb | Practice website (English version): live body content, full treatment tree, structured data with address and hours, own-domain practice photography | 2026-09-07 |
| s2 | https://www.fraschinadentalclinic.com/en-gb/who-we-are | Named practitioner with dated qualifications and professional history | 2026-09-07 |
| s3 | https://www.fraschinadentalclinic.com/en-gb/contact | Address and telephone; read in full and establishes that no prices are published | 2026-09-07 |
| s4 | https://www.fraschinadentalclinic.com/en-gb/copy_trattamenti/consci… | Conscious sedation service published by the practice | 2026-09-07 |
| gmp1 | https://www.google.com/maps/place/dr.+Fraschina+Fiorenzo+-+Studio+M… | Live Google Maps place record: rating, address, phone, website, categories, opening hours and pin coordinates | 2026-09-07 |
| reg1 | https://www.healthreg-public.admin.ch/medreg/search | MedReg, the federal statutory register of the medical professions (FOPH): the practitioner's GLN, federal diploma and Ticino authorisation to practise at this address | 2026-09-07 |
| reg2 | https://www.healthreg-public.admin.ch/betreg/search | BetReg, the federal facility module: queried for the city of Lugano, 44 entities returned and none of them a dental practice (coverage follows narcotics authorisations, so absence is not evidence) | 2026-09-07 |
| m1 | https://www.local.ch/it/d/lugano/6900/implantologia/dr-fraschina-fi… | Independent directory listing confirming the practice name, address and telephone | 2026-09-07 |
| m2 | https://search.ch/tel/lugano/via-san-gottardo-10/dr-fraschina-fiore… | Second independent directory listing at the same street address | 2026-09-07 |
| bsq1 | search:best dentist Lugano | Canonical visibility query, web search, AI-visibility pass | 2026-09-07 |
| bsq2 | search:English speaking dentist Lugano | Canonical visibility query, web search, AI-visibility pass | 2026-09-07 |
| bsq3 | search:dental implants Lugano | Canonical visibility query, web search, AI-visibility pass | 2026-09-07 |
| bsq4 | search:emergency dentist Lugano | Canonical visibility query, web search, AI-visibility pass | 2026-09-07 |
| giq1 | search:"Fraschina" dentista Lugano studio medico dentistico | Name search used to judge indexing quality of the practice's own pages | 2026-09-07 |
| b1 | https://www.fraschinadentalclinic.com/en-gb/who-we-are | The English "Who we are" page rendered and scrolled in a browser: the practice's own description, its treatment menu including an emergency service, and the absence of any statement of languages spoken | 2026-09-08 |
| gmpb | https://www.google.com/maps/place/x/@46.008904,8.949136,17z/data=!4… | Live Google Maps place page opened in a browser on 2026-09-08: headline rating and review count, the five star-histogram buckets, eight most-relevant reviews with dates and owner replies, and the full published week of opening hours including both halves of each split day | 2026-09-08 |
| fraschina-dental-clinic-lugano-gbp-2026-09-29 | https://www.google.com/maps?cid=7510947434397441607&hl=en | Google listing read on 2026-09-29: rating 4.8 from 32 reviews; star histogram 1★ 2 / 2★ 0 / 3★ 0 / 4★ 0 / 5★ 30; newest review dated 2026-05-10. | 2026-09-29 |
| fraschina-dental-clinic-lugano-platforms | https://www.local.ch/de/d/lugano/6900/implantologie/dr-fraschina-fi… | local.ch entry "dr. Fraschina Fiorenzo - Studio Medico Dentistico a Lugano", Via San Gottardo 10, 6900 Lugano (the card's address): 4.9 of 5 from 16 user ratings, 6 of them with a written review, with local.ch's own "Bewertung schreiben" (write a review) control; read 2026-10-02 | 2026-10-02 |
| fraschina-dental-clinic-lugano-tripadvisor | https://www.tripadvisor.com/TypeAheadJson?action=API&details=true&q… | TripAdvisor's own search, read 2026-10-05: 12 suggestions for "Fraschina Dental Clinic Lugano" (6 attractions, 6 hotels), none of them a dental practice in or near Lugano; 12 suggestions for "Fraschina Dental" (8 attractions, 4 hotels), none of them a dental practice in or near Lugano; no listing for this clinic | 2026-10-05 |
| fraschina-dental-clinic-lugano-tripadvisor-2 | https://www.fraschinadentalclinic.com/en-gb | Clinic's website, the page at this address read 2026-10-05: no link to a TripAdvisor page | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | TripAdvisor presence checked on 2026-10-05: no listing found for this clinic. |
| 2026-10-02 | Presence on review platforms checked on 2026-10-02: a local.ch entry with user ratings found. |
| 2026-09-29 | Corrected 2026-09-29: review recency within a year (newest review dated 2026-05-10). |
| 2026-09-09 | Sedation criterion re-read against methodology 1.4.0, which counts only general anaesthesia or deep intravenous sedation where the patient is asleep and unaware. The practice's dedicated page describes its "conscious sedation" as a nitrous-oxide and oxygen mixture given through a nasal mask; the patient stays awake, so it is not the general anaesthesia or asleep-and-unaware sedation this criterion asks for. The value moves from true to false: what this practice offers is published, and it is not sleep dentistry. |
| 2026-09-08 | Browser reputation pass: review count, histogram, recency (older, on a complete eight-review sample), owner-reply state, complaint and manipulation readings recorded; the full split-day opening week read and the hours criterion settled on it. |
| 2026-09-07 | Adversarial verification: the MedReg record re-read live and confirmed at this exact address and telephone; the two directory listings attached to clearContacts; BetReg re-queried for Lugano (44 companies, overflow flag false, none dental); the Google place re-read live and the 4.8 rating confirmed. |
| 2026-09-07 | Initial data collection (automated): practice website read in English including the profile, sedation and contact pages; Google Maps place record read live for rating, categories, hours and coordinates; the sole named dentist verified in the federal MedReg register with his full licence record (GLN, federal diploma 1989, Ticino authorisation 1994, no restrictions) at this exact address and telephone; BetReg queried for the whole city of Lugano and found to hold no dental practice; canonical visibility queries taken from the central AI-visibility pass. Review count, recency, owner replies, complaint reading and manipulation reading left null and queued for a manual browser check. |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.